CCF

Creative Capital Fund

Investment Portfolio

Lovelive TV
Lovelive is the UK’s best source of cutting edge music editorial and production, it creates programming and solutions for TV, internet and mobile platforms, working with brands including Coca Cola, Xbox, Virgin Atlantic Airlines, Channel 4, MTV, Babelgum and others. Specifically, LoveLive owns the most comprehensive cleared video and audio catalogue of modern music in the UK. The catalogue contains short-form documentaries with key live/studio tracks, interviews, behind-the-scenes and exclusives covering everyone of importance and relevance, from Iggy Pop & The Stooges, Sonic Youth and Skream to Tinchy Stryder, and hundreds more. LoveLive works with TV broadcasters, brands, digital platforms and labels to deliver content, TV programming and music campaign solutions. Over the past year, having secured commercial framework agreements with major and independent record labels, LoveLive has filmed more than 350 live music performances around the world from Florence and The Machine to Mumford & Sons and the Pixies, to every new band set to make waves on the music scene. LoveLive also produces the Rockfeedback Presents show, which debuted on MTV Two in August 2006 before being broadcast on Channel 4 the following autumn. A further three seasons have been commissioned and broadcast. www.lovelive.tv  . . .

Greenman Gaming
Greenman Gaming is a start up business that is focused on digital delivery of premium and archive PC games. In addition they offer a unique service in that they will buy back used games which they will then also sell on as a second hand game - at below the \"new\" price point. The model exists in physical retail with HMV and Game both offering such services. Greenman Gaming bring US patent pending technology to allow this resale market in the digital download business. The model is the first to include royalty payments to the games distributors for 2nd hand sales into perpetuity. The business launched in May 2010 with 400 titles and plans to have 2000 available by the end of the year. The business has huge scale opportunity both in the UK and internationally. www.greenmangaming.com  . . .

ChannelFlip Media
ChannelFlip is one of the UK\'s leading businesses at the centre of the convergence of TV, the internet, and advertising, with a unique approach to content creation and monetisation. The company produces its own short-form content conceived and designed specifically for the web, and works with A-list headline talent to deliver it - recent series have included shows with BAFTA-award winner David Mitchell, Argumental star Rufus Hound, Trigger Happy\'s Dom Joly and Red Dwarf\'s Robert Llewellyn. It\'s standout hit of last year, David Mitchell\'s SoapBox, was the most-watched short-form show in Apple iTunes for the whole of 2009, sitting at number 1 in the \'Most Popular\' chart for every week of its 24-week run. ChannelFlip\'s unique blend of content is syndicated via a branded proprietary player technology across a network of websites, portals and destinations capable of delivering 10m+ video views per month - amassing and aggregating a large audience of valuable viewers in the male 18-35 demographic. The combination of high quality, talent-led video content with massive distribution and reach makes ChannelFlip very attractive to TV advertisers looking to reach this demographic, and ChannelFlip offers a simple value proposition that combines TV-like engagement with the benefits of web-based tracking and statistical analysis. Recent video advertisers have included Stella Artois, Peugeot, Microsoft, Intel, Warner Bros and Sony Entertainment. The company also provides a \'one stop shop\' for Advertiser Funded Programming and Branded Content, offering forward-looking clients a complete service from conception and creation through to production, talent management and distribution. Recent clients for ChannelFlip\'s leeding-edge AFP business include Volvo, Bulldog, Sky and Cadburys www.channelflip.com  . . .

AXM Venture Capital Limited is authorised and regulated by the FSA.

The Creative Capital Fund acts for the funds it is contracted to manage or advise and not for any other client. It will not act for or be responsible for providing investor protection to any other party. Entrepreneurs, co-investors and others working with the CCF should be aware of this and should not expect to be treated as clients of the CCF.

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